PRESS RELEASE — Monday, October 29, 2012
For information contact: Bob Evancho at 373-7369
                     Anne Peterson at 373-7368

Nov. 2 DIALOGUE Discusses ‘Media, Ethics and the Election’

— Airs November 2 (Friday) at 8:00 p.m. MT/PT
— Repeats November 4 (Sunday) at 10:30/9:30 a.m. MT/PT

On this week’s DIALOGUE, host Marcia Franklin talks with media expert Kelly McBride about Media, Ethics and the Election.

McBride, a senior faculty member at the Poynter Institute, will discuss the changes in the delivery of election news, and both the advantages and ethical issues those new platforms can pose. Based in St. Petersburg, Florida, the Poynter Institute is a national training center for journalists, educators, media leaders and citizens; its staff also studies media trends.

McBride and Franklin will discuss the rise in what McBride terms the “fifth estate,” journalists and citizens using new media such as Twitter, blogs, memes and YouTube to disseminate information about the election. According to McBride, as a result of opinion-driven sites, “neutrality,” a standard for American media, is eroding. At the same time, she notes a rise in the popularity of fact-checking sites, including new mobile applications.

The two will also discuss how traditional “fourth estate” media are collaborating with new media, whether journalists should “friend” sources on Facebook, the ethical issues surrounding political advertising on television, and whether media entities should have social media policies.

View or listen to DIALOGUE episodes in a variety of formats: