PRESS RELEASE — Thursday, April 26, 2013
For Information Call Anne Peterson at 208-373-7368
or Bob Evancho at 373-7369
Idaho Public Television’s reputation as one of the best media outlets of its kind was recently — and for the second time in a row — verified by the television industry’s top audience measurement system.
According to the February Nielson ratings for the Idaho Falls/Pocatello and surrounding southeast Idaho region, Idaho Public Television had the most per capita PBS viewership in the United States. This follows the November 2012 Nielson ratings, which found similar results for the Boise and surrounding southwest and central Idaho region.
In both rankings, a higher percentage of viewers within Idaho Public Television’s viewing area watched the PBS station, and watched it more often, than that of any other public TV station in the country. The ranking of local PBS station viewership was done by Trac Media Services, which analyzes Nielsen data for public television clients across the U.S.
“We are very pleased that Idaho viewers find that the programming we produce and present to be worthwhile,” said Ron Pisaneschi, IdahoPTV’s director of content. “We are committed to presenting programs that educate, inform and inspire. Idahoans have many choices for their time and we are gratified that so many of them are spending it with us and they are watching so many different programs.”
The Nielsen ratings were developed by the Nielsen Company in an effort to determine the audience size and composition of television programming in the United States. Nielsen measures television viewing in each of the local TV markets in the U.S. four “sweeps” periods each year — February, May, July and November. The ratings are the primary source of audience measurement information in the television industry in the U.S. and around the world.