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PRESS RELEASE - Monday, September 25, 2006
For Information Call Anne Peterson at 208-373-7368
or Karen Johnson at 208-373-7369

IdahoPTV General Manager Peter W. Morrill Elected To Three-Year Term on National PBS Board

Idaho Public Television General Manager Peter W. Morrill in October begins a three-year term on the national Board of Directors of the Pubic Broadcasting Service (PBS).

Morrill, the first sitting general manager from Idaho to serve on the board, was chosen by the vote of the chief executive officers of the approximately 168 PBS voting member stations in the United States and territories. The PBS Board of Directors is responsible for governing and setting policy for the national television service. Morrill begins his duties immediately following the October 15 board meeting in Seattle.

"This is a very exciting time for public broadcasting and the media at large. There are so many opportunities of service through high definition and multiple digital channels, video downloading, video streaming, and additional Web-based activities," Morrill says. "There are so many ways of engaging people, including transportable media. The technology is finally catching up to the potential of public television."

Morrill began his public television career at WBGU-TV in Bowling Green, Ohio, in part-time positions in 1975-1978, and as a full-time producer in 1978-1979. He came to public television in Idaho in 1979 as a director/videographer. Becoming a producer/director and then executive director, Morrill co-created OUTDOOR IDAHO and IDAHO REPORTS in the early 1980s.

"When I first came to Idaho, we just had the ability to broadcast a program and maybe produce a small teacher guide. Now we have all these ways to engage our audience and serve our mission in very different and powerful ways," Morrill says.

In 1986, Morrill was director of program production at WUFT-TV, University of Florida, Gainsville. He returned to IdahoPTV in 1989 as coordinating producer for the Idaho history series, and became assistant general manager in 1991 and general manager in 1996. He was co-chairman of the Organization of State Broadcast Executives (OSBE) in 2003-2005 and now serves on the Executive Committee of the National Educational Television Association (NETA).

"On the PBS Board, it will be energizing to take my experience at a local station in a rural area and bring that experience into the discussions and deliberations of the governing board of PBS," Morrill says.

Idaho Public Television is Idaho's only statewide medium. IdahoPTV offers national and Idaho-produced programming from five transmitters and 37 translators. Local programming includes OUTDOOR IDAHO, DIALOGUE and IDAHO REPORTS series, plus a variety of specials about interests and issues important to the state's citizens. The system, which is a member of PBS, also provides 60 hours of children's programming each week, plus an overnight schedule with educational offerings for students, teachers and adult-learning. IdahoPTV's five digital transmitters provide high-definition television programming nightly to the state's major population centers, with standard digital programs scheduled during the day on four multi-cast channels.

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