PRESS RELEASE — Friday, January 25, 2013
For Information Call Anne Peterson at 208-373-7368
           or Bob Evancho at 373-7369

New OUTDOOR IDAHO Takes the Pulse Of the State’s “Rec Tech” Industry

— Airs Thursday, January 31, at 8:00 p.m. MT/PT
Repeats Sunday, February 3, at 7:00 p.m. MT/PT

Idahoans featured in a new OUTDOOR IDAHO episode on recreational technology have found business opportunities when looking for better equipment for their favorite outdoor activities.

“When we looked at fly reels in 1995-96, it was like looking through a window to the 19th-century. Reels hadn’t changed their designs in structure or in drag format. Rods had gotten lighter; reels had not,” says Ryan Harrison of Waterworks-Lamson in Boise, which makes the innovative trout reel.

Harrison and the company are part of the “Rec Tech” episode that premieres Thursday (January 31) at 8:00 p.m. MT/PT on Idaho Public Television and repeats Sunday (February 3) at 7:00 p.m. MT/PT.

Harrison says that the company’s Idaho location has its own advantages. “When we need a new employee,” he says, “there’s never any problem finding people who are really experienced, knowledgeable fly fishermen, which is important in the case of our products.”

IdahoPTV producer Greg Hahn said it was the gift of one of the trout reels that started him on a statewide odyssey to find other “Rec Tech” innovators.

In Boise, a machinist who has worked on several innovative outdoor products joined with other enthusiasts to start a company to make mountain bike and BMX products. In Lewiston, OUTDOOR IDAHO cameras capture a jet boat maker, whose vessels are shipped throughout the world as well as found plying Idaho waters. In Post Falls, a hunting knife maker is within minutes of elk-hunting territory. In the shadow of the Tetons, a new energy bar emerges. The episode also tells the stories of the beginnings of bicycle and ski equipment breakthroughs that came from a company founded in Sun Valley.

“We couldn’t come close to fitting all the good stories into our show on Idaho’s ‘Rec Tech,’ but I hope it gives a taste of the variety of companies out there,” Hahn says. “I know it includes some amazing people — adventurers, risk-takers, inventors, entrepreneurs. Folks young and old who share one major characteristic: They love to be outside in Idaho.”