|Thursday, Mar 8, 2012 - 5:00 AM
"Mind Over Money"
A new science aims to incorporate human psychology into finance - behavioral economics. The research reveals hidden money drives in humans that help explain why mainstream economists failed to predict the 2008 crash and why people often make irrational decisions. Experiments show how mood, decision-making and economic activity are tightly interwoven for consumers and Wall Street bankers. G
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