About Our Viewers

Committed
to Supporting
Idaho Public Television

Our viewers and donors pay attention to the community-minded sponsors that support their favorite programming. Nearly 20,000 individual donors from
all over Idaho - and beyond - donate to Idaho Public Television every year.
73% of Idaho Public Television's annual revenue is contributed by private individuals, corporations,
organizations and
foundations.

Community-Engaged

Viewers care about the future of their community, participate in local initiatives, and are highly active in the community.

PBS contributors are 127% more likely
to have served on a committee for some local organization.

Influential

PBS viewers drive trends through word of mouth and influence corporate and social networks.

PBS contributors are 32% more likely to hold the job title of president.

Culturally-Minded

Viewers are
passionate about
the arts.

Viewers of PBS
Arts & Performance are 350% more likely to attend classical music/opera performances

Educated

Our viewers value education
and make lifelong learning a priority.

PBS viewers are 22% more likely
to attend adult education courses.

Doublebase Media Mark Research, Inc. 2016

Thank You for Your Support

Our Development Team Is Ready to Assist You