Our viewers and donors pay attention to the community-minded sponsors that support their favorite programming. Nearly 20,000 individual donors from
all over Idaho - and beyond - donate to Idaho Public Television every year.
72% of Idaho Public Television's annual revenue is contributed by private individuals, corporations,
Viewers care about the future of their community, participate in local initiatives, and are highly active in the community.
PBS contributors are 45% more likely
to have attended a public meeting
on town or schools
PBS viewers drive trends through word of mouth and influence corporate and social networks.
Viewers of Masterpiece
are 83% more likely
to be a member
of a group that
tries to influence
Viewers of PBS
Arts & Performance
are 111% more likely
to attend art
Our viewers value education
and make lifelong learning a priority.
PBS viewers are 25% more likely
to attend adult education courses.
Source: Doublebase Media Mark Research, Inc. 2015