About Our Viewers

Committed
to Supporting
Idaho Public Television

Our viewers and donors pay attention to the community-minded sponsors that support their favorite programming. Nearly 20,000 individual donors from
all over Idaho - and beyond - donate to Idaho Public Television every year.
72% of Idaho Public Television's annual revenue is contributed by private individuals, corporations,
organizations and
foundations.

Community-Minded

Viewers care about the future of their community, participate in local initiatives, and are highly active in the community.

PBS contributors are 45% more likely
to have attended a public meeting
on town or schools
affairs.

Influential

PBS viewers drive trends through word of mouth and influence corporate and social networks.

Viewers of Masterpiece
are 83% more likely
to be a member
of a group that
tries to influence
public policy
or government.

Culturally Minded

Viewers are
passionate about
the arts.

Viewers of PBS
Arts & Performance
are 111% more likely
to attend art
galleries and
shows.

Educated

Our viewers value education
and make lifelong learning a priority.

PBS viewers are 25% more likely
to attend adult education courses.

Source: Doublebase Media Mark Research, Inc. 2015

Thank You for Your Support

Our Development Team Is Ready to Assist You