For more information on sponsorship, please contact:

Teri McColly
Corporate Sponsorship Director
Idaho Public Television
1455 N. Orchard St.
Boise, ID 83706
Office: (208) 373-7324 or
(800) 543-6868
Fax: (208) 373-7245

We believe that no program conveys our state's expansive and diverse attractions and its rich heritage as effectively as OUTDOOR IDAHO. The U.S. Bancorp Foundation couldn't be prouder than we are of our role as an underwriter for a program that consistently delivers on its promise of showcasing Idaho's beauty and richness.

Tony Olbrich, Regional President, U.S. Bank, Western Idaho-Eastern Oregon, Boise

Audience at a Glance

Active, Educated and Influential:

15.3%are engaged in a professional or technical occupation
79%own their own home
21.1%have $100,000+ of liquid assets
36.3%have a single or advanced college degree

Demographics Pie Charts.
(The Media Audit, Apr-May 2008, ages 18+)

Idaho Public Television offers a diverse array of high-quality, award-winning PBS and local programming on four channels throughout Idaho. More than 300,000 viewers tune in weekly for news, nature, science, history, drama, children’s shows and other enriching programming. They believe that PBS sets the standard for quality in TV and that watching is time well-spent.1


1 Harris Interactive Awareness and Impact on Quality Perceptions, 2006
Idaho Public Television homepage link