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We believe that no program conveys our state's expansive and diverse attractions and its rich heritage as effectively as OUTDOOR IDAHO. The U.S. Bancorp Foundation couldn't be prouder than we are of our role as an underwriter for a program that consistently delivers on its promise of showcasing Idaho's beauty and richness.
Audience at a Glance
Idaho Public Television offers a diverse array of high-quality, award-winning PBS and local programming on four channels throughout Idaho. More than 300,000 viewers tune in weekly for news, nature, science, history, drama, children’s shows and other enriching programming. They believe that PBS sets the standard for quality in TV and that watching is time well-spent.1
1 Harris Interactive Awareness and Impact on Quality Perceptions, 2006